A Lamborghini is answered prayer enough; leadfooting one on the airstrips and lakeside cliffs of northern Italy borders on the supernatural.

A Visit to the Shrine of the Blessed Lamborghini

Growing up, I had a poster of a Lamborghini Countach taped to my bedroom wall. I spent hours staring at that exotic, one-of-a-kind design — the wide, low profile, the trapezoidal angles, the aircraft-grade aluminum. It was like nothing I had ever seen on an American roadway. I fantasized endlessly about getting behind the wheel and flooring it through my subdivision, my latest high-school crush riding shotgun and squealing in delight as I ripped around a cul-de-sac. “Wow,” I would think as I gazed at the auto’s sexed-up silhouette, which is exactly the reaction that Feruccio Lamborghini had when he first laid eyes on the blueprints for his eponymous sports coupe. Countach is an Italian colloquialism for amazement, and Feruccio’s spontaneous utterance — “Wow” — instantly became the name for the cult car.


The Countach has been out of production since 1990, but for me, the wow factor of Lamborghini’s extraordinary bespoke creations has never ceased — which makes me a prime candidate for an intriguing travel proposition initiated by the company in recent years. For hard-core prospective buyers (and the occasional hard-working journalist), local dealers in the United States (lamborghini.com) can coordinate guided tours of Lamborghini’s museum and factory in the hamlet of Sant’Agata Bolognese, just outside Bologna — and arrange for a once-in-a-lifetime test drive of the latest models through the serpentine, cliff-hugging hills of northern Italy. Not exactly typical customer outreach for a car manufacturer, but then Lamborghini, which sold just 2,406 autos in 2007, a record sales year, isn’t exactly Honda or Toyota. Automobili Lamborghini S.p.A., as the legendary Italian automaker is officially known, has unveiled just 13 production cars in its 45-year history, each more spectacular, aerodynamic and obsession-inducing than the last. My tester would be the Gallardo LP560-4, a flamboyant, $198,000 ride that Lamborghini and new parent company Audi have positioned as everyday-drivable (it even has a cup holder) and which has quickly become the company’s runaway best seller. I’d have exactly 36 hours to drive it as fast as I dared and see if it lived up to my expectations.


Bologna is Italy’s equivalent to Detroit. Within 100 miles of the history-steeped, 2,500-year-old city are the headquarters of Ferrari, Maserati, Pagani and de Tomaso, along with famed motorcycle manufacturer Ducati. Bordered on the north by the 405-mile-long Po River and to the south by the Tuscan-Emilian Appennines, this Valley of the Supercars boasts hairpin mountain turns, pit stops in Medieval-era villages, restaurants with Michelin-rated chefs and backyard prosciutto factories. The route recommended by the honchos at Lamborghini had me tackling the adrenaline-surging mountain passes featured in the upcoming James Bond flick, Quantum of Solace, and bunking at a 116-year-old castle on Lake Gardo. Before I depart overseas, confirmation comes through that, yes, to test the acceleration and handling I’ll also get full use of a runway at Carpi airport, so I can punch it from zero-to-? on the straightaway. As I review my itinerary, I actually feel light-headed. Giddy. The ’ghini is finally out of the bottle, and I’m getting way more than three wishes.

By Davin Coburn

Photographs by Jimmy Nicol

Private Air; October/November 2008

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